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    Anniversary booklet

    60 years of soles and stripes anniversary booklet
    This booklet was designed while I was at Tangent Design, it highlights the major innovations and key product development dates across the history of the brand. From the day in 1949 that adidas added the now legendary three stripes to its training shoes, as a means of strengthening to outfitting over 3,000 athletes with over 500,000 pieces of apparel and footwear at the Beijing Olympic Games 2008.

    This is the cover showing the brands greatest ever star, and at one moment in time the most recognised person on the planet, Muhammad Ali standing over a defeated Sonny Liston, 1965.

    Client
    adidas AG.

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    adi dassler

    Page two showing Adolf 'Adi' Dassler inspecting a pair of World Cup football boots.

    Client
    adidas AG

     

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    adidas page 3

    Page three outlining the first decades achievements and innovations, the layout of the booklet was in harmony with a display timeline produced and positioned on the floor of a management seminar and exhibition. The type and images are angled in homage to the famous three stripes.

    Client
    adidas AG.

     

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    adidas page 4

    Another decade and even greater success, athletic legends are honoured; Wilma Rudolph "La Gazelle Nera", Muhammad Ali, Bob Hayes, Bob Beamon, Dick Fosbury and Al Oerter among others. The type and images are angled in homage to the famous three stripes.

    Client
    adidas AG